ADIDAS IS DOING THEIR PART. ARE YOU?

At this point in the game, doing what’s good for the universe comes second nature to us – we know it’s our responsibility. But when big brands are doing it in a major way, that’s when things really start to shift in the environment. One of our favorites, Adidas, have just created a shoe (that you can actually buy) made of ocean waste.

Spoiler alert: they are beautiful!

Partnering with Parley for the Oceans (who they have collaborated with in the past), they have produced this epic shoe made from plastic waste found in the ocean. The 3-D prototype was printed last year in an effort to rethink design while also putting a stop to ocean plastic pollution.

In mid-November, these beauties will be available for purchase at about $220 a pop. You better make your decision as to whether you want to spend the dough or not now because only about 7,000 will go into production.

The shoes have an “upper” made from 95 percent of plastics and the rest is made mostly of recycled materials, too.

The goal:  “We will make one million pairs of shoes using Parley Ocean Plastic in 2017 — and our ultimate ambition is to eliminate virgin plastic from our supply chain,” the company said, according to The Verge.

Adidas, we applaud you.

 

 

 

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